Rainier beer

This is an oldie but a goody. To dust off this Pacific Northwest icon, we couldn't reinvent the brand as something new. This brand has roots - deep ones - in the local culture. In fact, the most beloved thing about Rainier was its past. So instead of forcing a brand into the modern era, we asked people to Remember. And believe it or not, this 4 minute case study video is a cut down. 

THere was also a truck and

and a can redesign.