Kevin Thomson
EXECUTIVE CREATIVE DIRECTOR
KIVA BRANDS
As the maker of the world’s finest edibles, Kiva is on a mission to change how the world views and uses cannabis. So in an industry that’s plagued by tired old stereotypes and bro culture, Kiva needed to elevate themselves to a place of higher sophistication. To accomplish this, we took on the daunting task of rebranding the largest edibles brand in the US.
We started by modernizing their logo and moving from Kiva Confections to Kiva brands. From there, we also established a new photography style, built an entirely new website, refreshed all their packaging, updated their in-store presence, elevated all social media channels, and re-emphasized innovation with products like Turkey Gravy, Fast-Acting Hot Chocolate, and more.
OLD LOGO VS NEW LOGO
NEW PHOTOGRAPHY STYLE
NEW WEBSITE
NEW BRAND BOOK & GUIDELINES
